In 1999 the doors to the very first myhotel opened in Bloomsbury. The boutique hotel offered 78 stylish guestrooms (all with air-conditioning, flat screen TVs, CD players and welcoming music, tea and coffee making facilities, bottled water, hairdryer, Aveda blends, a complimentary daily newspaper and magazines), mybar, the library, jinja ?' the dedicated treatment room, the energy zone and two event spaces ?' a unique concept that would be replicated whilst borrowing from the appeal of each new location through the coming years. Designed with contemporary eclecticism in mind myhotel Bloomsbury is fantastically located in the Bohemian area of Bloomsbury. It is just a short distance from Covent Garden and Soho. Through the influence of feng shui and funky design by Conran & Partners, the hotel offers its unique take on style and service.